Calling all Leaders to Participate in African Survey on Ethics and Reputation


How ethical are we? Do we even care about our reputation? These are the kinds of big questions that the African Public Relations Association (APRA) seeks to answer; providing valuable insights for all leaders in Africa.

APRA have partnered with Reputation Matters to conduct a massive survey of ethics and reputation, spanning the entire African continent. All CEOs, Managing Directors, Managers as well as Public Relations (PR) managers and officers working in Africa are invited to participate in the online survey which will yield results regarding how ethics and reputation impact decision making and behaviour at three different levels; individual, organisational and country.

Regine le Roux, Managing Director of Reputation Matters comments: “Measuring Africa’s reputation and ethics is an enormous task which requires input from as many leaders as possible, across Africa. The more respondents who complete the survey, the more valuable our research results will be. We encourage every African leader, from any sphere of work, be it politics, business, non-profit or otherwise, to complete the survey online before the deadline of Friday 13 April 2018.”

APRA President, Yomi Badejo-Okusanya, added: “The theme for our annual conference “Re-PResenting Africa”.  We feel strongly that we, as Africans, need to take control of creating the narrative about our continent rather than letting others tell our story for us. To do this, we need a strong base of evidence off which to work and we are confident that this survey will provide important insights into this starting point. Ethics and Reputation are issues that affect each one of us as individuals, every organisation and every government every day and this survey is structured to give us results across these three dimensions.  We look forward to sharing them at APRA Botswana 2018 and beyond.”

To complete the survey visit

“We look forward to analysing the survey responses and sharing the insights which will be useful to any organisation that operates anywhere in Africa. The survey results will be useful for making better strategic decisions and for guiding choices regarding organisational values and behaviour,” says le Roux.

In exchange for their time completing the survey, all participants will receive a synopsis of the results. A comprehensive report will be presented by le Roux at APRA’s annual conference, taking place in Botswana in May. The theme for the conference is Re-PResenting Africa, with the focus on ethics of PR practice in Africa.

To find out more about the conference visit


For more information about Reputation Matters, visit or call +27 (0)11 317 3861 (Jhb) | 021 790 0208 (Cpt). Reputation Matters is also on Facebook and Twitter @ReputationIsKey

Issued by Reputation Matters

Media contact:

+27 11 317 3861 / +27 21 790 0208

Reputation Matters has been providing customised reputation research and management solutions since its inception in 2005. The company is 100% woman-owned and a level four, exempted micro enterprise BBBEE contributor. Reputation Matters believes that if you treasure your reputation, you will measure it and are very proud of their proprietary reputation research tool, the Repudometer®. The model scientifically measures and quantifies organisations’ reputations based on an assessment of ten elements. The Repudometer® assists organisations in understanding who their stakeholders are, what perceptions each stakeholder group has of the organisation, and how to implement results-oriented, research-based communication solutions that helps take their reputations to the next level. Reputation Matters’ vision is to be Africa’s go to reputation research and management partner for sustainable organisational growth. The values that drive this vision are authenticity, growth, and respect.  Reputation Matters have offices in Gauteng and the Western Cape.


Calling all Leaders to Participate in African Survey on Ethics and Reputation
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