Our primary purpose is to help in creating an enabling professional environment for accurate perception, goodwill and understanding of necessary and effective performance of Public Relations practice in Africa. As an association of professionals, we firmly believe in the promotion of African Unity even as we strive for the growth of our noble profession on the African continent and also the global frontier
As an association of professionals, we firmly believe in the promotion of African Unity even as we strive for the growth of our noble profession on the African continent and also the global frontier.
We consciously and conscientiously support the exchange and freedom of information at all levels in Africa as an indisputable prerequisite for the growth of democracy and predominance of the rule of law.
With faith we shall continually fight for a corruption – free Africa, promoting high moral standards and producing the right kind of leadership.
Seeking enterprise driven and socially responsible investment in Africa, we shall establish strategic global partnerships that will yield returns to enhance the economic and social well being of the continent.
The African Public Relations Association (APRA) is the successor organisation to the Federation of African Public Relations Associations (FAPRA) that was inaugurated in 1975 in Nairobi Kenya to foster unity via interaction and exchange of ideas amongst public relations practitioners in Africa as a whole.
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