African Public Relations Association

...setting standards for the practice of Public Relations in Africa
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World-class African PR professionals

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Top-notch Professional Development

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Promoting the African unity with creativity

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Public Relations


setting standards for the practice of Public Relations in Africa

Who We Are

The African Public Relations Association (APRA) is the successor organisation to the Federation of African Public Relations Associations (FAPRA) that was inaugurated in 1975 in Nairobi Kenya to foster unity via interaction and exchange of ideas amongst public relations practitioners in Africa as a whole.

APRA Value Charter

As an association of professionals, we firmly believe in the promotion of African Unity even as we strive for the growth of our noble profession on the African continent and also the global frontier.

Seeking enterprise driven and socially responsible investment in Africa, we shall establish strategic global partnerships that will yield returns to enhance the economic and social well being of the continent.

The Executive Council


Yomi Badejo-Okusanya


Robyn De Villiers

Vice President

Henry Rugamba

Secretary General

Veronica's Photograph

Veronica Abuede


5 Key APRA Intervention Areas

Health & Education

Economic Integration

Infrastructural development

Tourism & Leisure

Good Governance