African Public Relations Association (AFPRA)

  • +234 806 507 6699
  • cao@afpra.org | info@afpra.org
  • 88B, Oduduwa Crescent, Ikeja GRA, Lagos, Nigeria
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GENERAL

APRA Kenya 2025 is the 36th Annual Conference and 50th Anniversary Celebration of
the African Public Relations Association (APRA), hosted in partnership with the Public
Relations Society of Kenya (PRSK). This landmark event will bring together public
relations professionals, policymakers, industry leaders, and members of the global PR
community for a week of insightful discussions, networking, and celebration of five
decades of excellence in African public relations.

It will take place from June 9–13, 2025, at the PrideInn Paradise Beach Resort & Spa,
Mombasa, Kenya.

  1. Foster dialogue on strategic communication in Africa
  2. Celebrate 50 years of APRA’s contributions to PR excellence
  3. Promote safe and responsible digital communication across the continent
  4. Showcase how PR drives social, economic, and reputational growth in Africa

We anticipate hundreds of delegates from across Africa and beyond, including
practitioners, academics, government officials, and leaders from various industries.

  1. Public relations and communication professionals
  2. Media and marketing practitioners
  3. Government officials and policymakers
  4. Corporate executives
  5. Academics and students in related fields

FREQUENTLY ASKED QUESTIONS (FAQ) GENERAL

The Public Relations Society of Kenya (PRSK) is the umbrella body for all Public
Relations and Communication professionals in Kenya with membership of over 14,000
professionals drawn from public, private, NGOs, learning institutions, public relations
firms and consultancies. The Society’s broad objective is to advance excellence in public
relations and communication management and to ensure that the practice continues to
thrive within the ethical framework defined by the profession.
As hosts of APRA Kenya 2025, PRSK brings valuable local expertise, strong industry
connections, and a commitment to elevating communication practices across Kenya and
the broader African continent. Their partnership with APRA underscores a shared vision
for empowering the PR profession and championing Africa’s success stories.

VALUE PROPOSITION

“Transforming Africa through Safe and Responsible Digital Communication: Celebrating
50 Years of APRA.” This theme underscores the vital role of strategic communication in
shaping Africa’s future, particularly in the digital age.

Given the rapid growth of digital technologies and communication platforms across
Africa, the theme highlights the urgent need to leverage PR for responsible storytelling,
robust digital strategies, and sustainable growth.

APRA has been at the forefront of advancing the PR profession in Africa for half a
century. This anniversary is a testament to our resilience, innovation, and commitment to
elevating the continent’s narrative on the global stage.

  1. Gain insights from renowned speakers and case studies
  2. Access workshops on cutting-edge PR and communication trends
  3. Expand professional networks and collaborate with global industry leaders
  4. Celebrate APRA’s milestone achievements and chart the future of PR in Africa

LOGISTICS

  1. Registration Link: https://bit.ly/4i11vcD
  2. Conference Fee: USD 950
  3. This fee covers conference sessions, materials, and select meals (breakfast and
    lunch). It excludes flight tickets, accommodation, and optional tours.

Yes, delegates will have the option to explore Mombasa’s cultural and historical
sites through organized tours. Further details and pricing will be communicated
closer to the conference date.

APRA is partnering with hotels near the conference venue to provide discounted rates
for delegates. Details on accommodation options will be shared in the Delegate Guide
Book and on our official channels.

We are in discussions with Kenya Airways and other travel partners to secure discounts
and travel packages for attendees. Specific details will be shared once finalized.

SESSIONS & CONTENT

  1. Keynote addresses from top government officials and industry experts
  2. Panel discussions covering a range of topics: digital PR, reputation management,
    crisis communication, etc.
  3. Workshops and breakout sessions tailored to diverse PR needs
  4. Case studies showcasing successful PR campaigns across Africa

Yes, APRA has issued a Call for Papers, inviting professionals and academics to
submit abstracts related to the conference theme. Selected submissions will have the
opportunity to present at the event. You can download the Call for Papers guidelines
here: https://afpra.org/apra-kenya-2025/.

  1. SABRE Awards Africa recognizing outstanding PR campaigns
  2. Innovation Summit hosted by PRovoke Media, focusing on emerging trends in PR
    and communication
  3. Celebrations honoring APRA’s 50-year journey

ADDITIONAL INFORMATION

The African Public Relations Association (APRA) is a non-governmental, non-political,
and not-for-profit organization established to foster unity among PR practitioners
in Africa. Founded in 1975, APRA aims to promote ethical standards, professional
excellence, and Pan-African collaboration in public relations.

APRA is affiliated with international organizations such as the Global Alliance for Public
Relations and Communication Management, positioning African PR professionals on the
global stage.

Yes. We welcome partners and sponsors to support the conference. Sponsors can
benefit from extensive brand visibility, speaking opportunities, and the chance to
connect with key stakeholders in African PR.

For additional queries, please contact:
Email: info@afpra.org / cao@afpra.org / admin@prsk.co.ke
Website: www.afpra.org / www.prsk.co.ke