2019 SABRE Awards Africa Winners

The winners will receive their trophies during the awards ceremony in Kigali, Rwanda, on May 16. The gala dinner will be part of the African Public Relations Association’s annual conference.

Book your tickets here.

THE PLATINUM SABRE AWARD FOR BEST IN SHOW
FINALISTS
Fabric — Siemens with Atmosphere and the King James Group
Find Your Beautiful — Darling Nigeria with LSF|PR
Ghanaians Against Child Abuse—UNICEF and the Government of Ghana with Ogilvy Ghana
MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe
She Will Connect — Intel with WE Communications

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE 

COMPANY OF THE YEAR
WINNER:
Company of the Year— MTN Ghana with Touchpoint Magna Carta 

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING 
WINNER:
Find Your Beautiful — Darling Nigeria with LSF|PR

CERTIFICATE OF EXCELLENCE:
Launch of Direct Flight From Nairobi to New York — Kenya Airways with Ogilvy PR – Kenya
M&N Brands – telling the story correctly, to achieve the desired strategic outcomes — M&N Brands with Avatar PR

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT 
WINNER:
Viceroy vs Capitec Bank – Capitec Bank with Atmosphere Communications and Capitec Internal Communications Team, South Africa

CERTIFICATE OF EXCELLENCE:
Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners
Superior Achievement — MTN Ghana with Touchpoint Magna Carta

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING 
WINNER:
Brands in Motion—WE Communications 

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
WINNER:
Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters

GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS

GEOGRAPHIC CATEGORIES
NORTHERN AFRICA 
WINNER:
Careem – Morocco Content Calendar — Careem

CERTIFICATE OF EXCELLENCE:
Cybersecurity, in search of HR attractiveness in Morocco — KASPERSKY LAB
Launch of Hydro Boost Range in Morocco — Johnson & Johnson
Launch of Spark 2 — Tecno Mobile with D1 Maroc BCW
Samsung Launch of the new flagship S series (Star) — Samsung with D1 Maroc BCW

WESTERN AFRICA 
WINNER:
She Will Connect — Intel with WE Communications

CERTIFICATE OF EXCELLENCE:
CBN Not on Fire, WhatsApp to the Rescue — Central Bank of Nigeria with Image Merchants Promotion Limited
MTN Ghana IPO — MTN Ghana with Touchpoint Magna Carta
MTN Ghana Reputation Management — MTN Ghana with Touchpoint Magna Carta
Homecoming — BWL Agency

EASTERN AFRICA 
WINNER:
MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe

CERTIFICATE OF EXCELLENCE:
Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe
NSSF National Blood Donation Drive — National Social Security Fund (NSSF) – Uganda with Corporate Image Ltd
NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) – Uganda with Corporate Image

SOUTHERN AFRICA 
WINNER:
Fabric — Siemens with Atmosphere and the King James Group

CERTIFICATE OF EXCELLENCE:
Biggest BEE deal in Telco history — Vodacom with WE Communications
Carling Black Label – Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash
Pink Tax — Sanlam Personal Finance with Atmosphere Communications
Sage Summit Tour – Africa & Middle East 2017—Sage (Africa & Middle East region) with Idea Engineers 

PRACTICE AREA CATEGORIES
BUSINESS-TO-BUSINESS MARKETING 
WINNER:
Cloud Africa — F5 with World Wide Worx & WE Communications

CAUSE-RELATED MARKETING 
WINNER:
Carling Black Label – Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash

CERTIFICATE OF EXCELLENCE:
Exxaro Statue for the visually impaired unveiling — Exxaro with Clockwork Media
That AMA.ZING app — The Zing Group with WE Communications

CORPORATE IMAGE 
WINNER:
NSSF Friends With Benefits Image Campaign — National Social Security Fund (NSSF) Uganda 

CERTIFICATE OF EXCELLENCE:
Ford Media Plan Tour — Ford 
Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
MUA – A Rebranding Journey — MUA with HKLM
P&G Citizenship 2025 CSR Initiative/ Reputation — P&G

CORPORATE SOCIAL RESPONSIBILITY 
WINNER:
MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe

CERTIFICATE OF EXCELLENCE:
Cartoon Network’s PPG Awards — Turner Africa with BCW Africa
MTN Save a Life — MTN Ghana with Touchpoint Magna Carta
Sbonis’ iDiski — Unilever – Shield Men with Edelman Africa
Transforming mindsets for a plastic-light future — Dow Packaging and Speciality Plastics with Hill+Knowlton Strategies South Africa

CRISIS/ISSUES MANAGEMENT 
WINNER:
The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick

CERTIFICATE OF EXCELLENCE:
MTN Savannah Brokerage — MTN Ghana with Touchpoint Magna Carta
Sisal Launch Strategy in Morocco — Sisal

DIGITAL CAMPAIGN 
WINNER:
#ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation

CERTIFICATE OF EXCELLENCE:
Exxaro Women in Mining — Exxaro with Clockwork Media
MTN Heroes of Change — MTN Ghana with Touchpoint Magna Carta 

EMPLOYEE COMMUNICATIONS
WINNER:
Fraud or Not? Fraud Awareness — Telkom with Edelman Africa

FINANCIAL COMMUNICATIONS
WINNER:
Sage Budget Speech Campaign 2019 — Sage with Idea Engineers

CERTIFICATE OF EXCELLENCE:
Raising Levels of Financial Literacy Among Rwandans — International Finance Corporation with By Design Communications
Stanbic Bank Zambia Anakazi Banking Proposition — Stanbic Bank Zambia with Langmead & Baker Ltd

INTEGRATED MARKETING 
WINNER:
Ghanaians Against Child Abuse (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana 

CERTIFICATE OF EXCELLENCE:
#kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe
Copa Coca-Cola Africa Cup — Coca-Cola with Ogilvy Public Relations, Kenya

MARKETING TO CONSUMERS (NEW PRODUCT)
WINNER:
Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya

CERTIFICATE OF EXCELLENCE:
Everyone deserves to dress well! — LC Waikiki with BCW Africa
Le Petit Marseillairs launch of a new range of shower gels — Le Petit Marseillairs 

MARKETING TO CONSUMERS (EXISTING PRODUCT) 
WINNER:
Blaze by Safaricom — Safaricom plc with Ogilvy Public Relations Kenya

CERTIFICATE OF EXCELLENCE:
Miss Cadum Activation — Colgate Palmolive with D1Social 
Stephane Plaza & Emmanuelle Rivassoux revisitent Place des Zaers — Akwa Immo Développement

MEDIA RELATIONS 
WINNER:
Sage rAInbow Campaign 2018 — Sage with Idea Engineers

CERTIFICATE OF EXCELLENCE:
Comic Con Africa 2018 — Comic Con with Edelman Africa
La Liga Future Players — La Liga with Clockwork Media

PUBLIC AFFAIRS/GOVERNMENT RELATIONS 
WINNER:
Pink Tax — Sanlam Personal Finance with Atmosphere Communications

PUBLIC EDUCATION 
WINNER:
Meet the man who hears colours — SAS with WE Communications

CERTIFICATE OF EXCELLENCE:
Cyber (in)security & Dubai Trust event — Microsoft MEA with WE Communications
Protecting the rights of the man on the street — Legal Practitioners Fidelity Fund with Hill+Knowlton Strategies South Africa

SOCIAL MEDIA CAMPAIGN 
WINNER:
Make a Meal of It — KFC with Ogilvy South Africa

CERTIFICATE OF EXCELLENCE:
Muesli Election 2018 — Tiger Brands – Jungle with Ogilvy South Africa

SPECIAL EVENT/SPONSORSHIP 
WINNER:
#kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe

CERTIFICATE OF EXCELLENCE:
Axe – Party of the Year — Unilever – Axe with Edelman Africa
La Liga KwaMahlobo Festive Games — La Liga with Clockwork Media

ASSOCIATIONS 
WINNER:
Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters

CERTIFICATE OF EXCELLENCE:
Forum of Security and Critical Institutions in Niger State (FOSCIN) — Niger State with Image Merchants Promotion Limited

CONSUMER PRODUCTS/SERVICES 
WINNER:
Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya

CERTIFICATE OF EXCELLENCE:
Huawei Y9 launch event Morocco — Huawei

FASHION AND BEAUTY 
WINNER:
100 Colours — Unilever – Dove with Edelman Africa

FINANCIAL & PROFESSIONAL SERVICES 
WINNER:
That AMA.ZING app — The Zing Group with WE Communications

CERTIFICATE OF EXCELLENCE:
The 10th IFSWF Annual Conference — ITHMAR Capital with D1 Maroc

FOOD AND BEVERAGE 
WINNER:
Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners

CERTIFICATE OF EXCELLENCE:
Coca-Cola World Cup Campaign (Ghana & Nigeria) — Coca-Cola West Africa Business Unit with Ogilvy Ghana
Zambian Breweries Smart Drinking Campaign — Zambian Breweries Plc with Langmead & Baker Ltd

INDUSTRIAL/MANUFACTURING
WINNER:
Fabric — Siemens with Atmosphere and the King James Group

MEDIA, ARTS AND ENTERTAINMENT 
WINNER:
Homecoming — BWL Agency

CERTIFICATE OF EXCELLENCE:
Cartoon Network Creative Lab (CN Lab) — Turner Africa with BCW Africa
Cell C Inanda Africa Cup Polo Tournament — Inanda Club with Mason Show Management
Chief Daddy Movie — Ebony Life Media with LSF|PR
South African Film and Television Awards (SAFTAs) — National Film and Video Foundation with Mason Show Management

MINING & EXTRACTIVE INDUSTRIES
WINNER:
Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy GhanaCERTIFICATE OF EXCELLENCE:
Exxaro Overall — Exxaro with Clockwork Media
Gold Fields 25TH Anniversary 2018 — Gold Fields Ghana Ltd with Ogilvy Ghana

NOT FOR PROFIT/CHARITIES
WINNER:
The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn & Wolfe, Kenya

PUBLIC SECTOR/GOVERNMENT
WINNER:
NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) – Uganda with Corporate Image

CERTIFICATE OF EXCELLENCE:
NAF Bombards Boko Haram after Metele Attack — Nigerian Air Force NAF with Image Merchants Promotion Limited
NSSF – Daily Monitor Career Expo — National Social Security Fund (NSSF) – Uganda with Corporate Image

TECHNOLOGY 
WINNER:
Biggest BEE deal in Telco history — Vodacom with WE Communications

CERTIFICATE OF EXCELLENCE:
Chain Reactions Nigeria 2019 SABRE Entry — Chain Reactions Nigeria 
Nokia Beach Party Radisson Blu – Djerba – Tunisia — Nokia 

TRAVEL & LEISURE 
WINNER:
The most on-time airline in the world — FlySafair with WE Communications

CERTIFICATE OF EXCELLENCE:
The Good Life, On the Course, Off the Course — Randpark Golf Club with Livewired PR