Veronica Abuede is a dynamic, purpose-driven professional with over 17 years of experience across IT, real estate, engineering, HR, and administration. As Chief Administrative Officer at the African Public Relations Association (APRA), she plays a pivotal role in strengthening operations, driving strategic initiatives, and fostering collaboration across the continent. Her work spans event coordination, governance support, membership engagement, and digital communications, all delivered with warmth, empathy, and a deep commitment to excellence.

A confident orator and published writer, Veronica has contributed to the success of APRA’s annual conferences in Tanzania, Zambia, and Côte d’Ivoire. She holds a Diploma in Electronics and Computer Engineering, a Bachelor’s Degree in Communication Technology, and is currently pursuing a Master’s in International Business Management. Passionate about women’s empowerment and mentorship, she draws inspiration from her journey as a mother and leader, continuing to be a valued force within APRA and the wider communications community.