Fifty-four countries, one heartbeat
In a dusty corner sits a drum, a piece of decor. Long gone are the days it was used to celebrate good news, signal war and accompany stories passed from one generation to the next. There isn’t another symbol so truly African, that unites us and inspires emotion. Every African country has its own drum, […]
Ethical storytelling: The quest to enhance Africa’s narrative
In its pursuit to enhance Africa’s narrative, the African Public Relations Association (APRA) will once again host its annual African Public Relations Conference, which is set to take place in Kigali, Rwanda from 13 to 17 May 2019. Now in its 31st year, APRA’s conference is geared to inspire and provide a platform to share […]
Reputation in the aftermath of Grenfell: how ‘trial by media’ can crack the hero brand’s halo
The narrative blame game that unfolded following the Grenfell Tower catastrophe offers important communication lessons and underlines that even highly respected organisations are vulnerable to reputational damage. By George Noon. Many of us can vividly recall the moments we first learned of great tragedies: Princess Diana, World Trade Center, Fukushima, to cite a few. I […]
2018 Report on Ethics and Reputation in Africa
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Calling all Leaders to Participate in African Survey on Ethics and Reputation
How ethical are we? Do we even care about our reputation? These are the kinds of big questions that the African Public Relations Association (APRA) seeks to answer; providing valuable insights for all leaders in Africa. APRA have partnered with Reputation Matters to conduct a massive survey of ethics and reputation, spanning the entire […]