African Union 11th Extraordinary Summit Summary of Key Decisions

Addis Ababa, Ethiopia 18 November 2018- The 11th Extraordinary Session of the African Union Summit, focusing on institutional reform of the African Union, was held in Addis Ababa from 5th to 18th November 2018. It started with a meeting of the Permanent Representatives Committee from 5-7 November, followed by the meeting of the Executive Council […]

AU, APRA Resolve to Tackle Africa’s Image Challenges

The African Union Commission (AUC) has once again reiterated its resolve to work with the African Public Relations Association (APRA) in tackling the reputation challenges of Africa. This assertion was made when the Deputy Chairperson of the AUC received the President of APRA, Mr Yomi Badejo-Okusanya in his office in Addis Ababa. Mr Quartey said […]

The Cost of Protecting Your Reputation

Recently I listened to a Freakonomics podcast where they interviewed former professional cyclist Lance Armstrong. In 2012, Armstrong was identified by the United States Anti-Doping Agency as the ringleader of a doping programme, was subsequently stripped of his achievements including seven Tour de France titles, and given a lifetime ban. The podcast hosts asked the […]

Why is it so hard for Africans to visit other African countries?

Africa’s richest man Aliko Dangote has said he needs 38 visas to travel within the continent on his Nigerian passport. Many European nationals, meanwhile, waltz into most Africans countries visa-free. African nations were supposed to scrap visa requirements for all African citizens by 2018. It was a key part of the African Union (AU) “vision […]


Public Relations and Communication Management stalwart, Victor Sibeko, has been appointed Chief Executive Officer in charge of the strategic direction of the Institute. Sibeko will lead PRISA and the Head Office staff to better serve the interest of all PRISA’s stakeholders. Under PRISA’s new strategic objectives, the board has entrusted Sibeko with a responsibility of […]

How Artificial Intelligence Will Impact Corporate Communications

I have seen a glimpse of the future impact of artificial intelligence on corporate communications – and it is good. AI will bring a new level of trust to information, improve the way information is delivered (i.e., via augmented reality and virtual reality apps) and provide better insights and predictive analytics for decision making by corporate […]

Women can drive a movement of realistic and nation building stories

Since its inception 61 years ago, the Public Relations Institute of Southern Africa (PRISA) has had phenomenal women at the helm, as custodians of the body of knowledge of the industry and are continuing to make strides in their careers. A total of 11 or 23.0% out of 48 PRISA presidents so far were women.  […]

Insights into Theresa May’s trip to South Africa, Kenya and Nigeria

British prime minister, Theresa May will begin her maiden trip to the African continent on Tuesday in South Africa, before heading to Kenya and Nigeria, the other economic powerhouses in the region. May, who is leading the United Kingdom through a chaotic transition as they seek to leave the European Union, is on a mission […]

Theresa May begins her visit to Africa

British Prime Minister Theresa May is in South Africa. It’s her first visit to the continent since becoming prime minister in 2016. Speaking in Cape Town, she pledged £4bn in support for African economies so as to create jobs for young people. May will be on the continent for three-days and will also go to […]