It’s a new year and digital is definitely not going anywhere. Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain KING — only with the right distribution strategy! Everyone loves some good content, whether it’s content created by brands, influencers or individuals, the more […]

African Union 11th Extraordinary Summit Summary of Key Decisions

Addis Ababa, Ethiopia 18 November 2018- The 11th Extraordinary Session of the African Union Summit, focusing on institutional reform of the African Union, was held in Addis Ababa from 5th to 18th November 2018. It started with a meeting of the Permanent Representatives Committee from 5-7 November, followed by the meeting of the Executive Council […]

#PRovoke18: IPRFF Review & Day One Preview, presented by SPRG

Welcome to… PRovoke18: Independent PR Firm Forum Roundup & Day One Preview The Holmes Report’s seventh Global PR Summit opened today at the Watergate Hotel in Washington DC with the half-day Independent PR Firm Forum. Headline session of the day was a fireside chat between Richard Edelman and Arun Sudhamen, covering the reality of life […]

The Cost of Protecting Your Reputation

Recently I listened to a Freakonomics podcast where they interviewed former professional cyclist Lance Armstrong. In 2012, Armstrong was identified by the United States Anti-Doping Agency as the ringleader of a doping programme, was subsequently stripped of his achievements including seven Tour de France titles, and given a lifetime ban. The podcast hosts asked the […]


Public Relations and Communication Management stalwart, Victor Sibeko, has been appointed Chief Executive Officer in charge of the strategic direction of the Institute. Sibeko will lead PRISA and the Head Office staff to better serve the interest of all PRISA’s stakeholders. Under PRISA’s new strategic objectives, the board has entrusted Sibeko with a responsibility of […]

Insights into Theresa May’s trip to South Africa, Kenya and Nigeria

British prime minister, Theresa May will begin her maiden trip to the African continent on Tuesday in South Africa, before heading to Kenya and Nigeria, the other economic powerhouses in the region. May, who is leading the United Kingdom through a chaotic transition as they seek to leave the European Union, is on a mission […]

Theresa May begins her visit to Africa

British Prime Minister Theresa May is in South Africa. It’s her first visit to the continent since becoming prime minister in 2016. Speaking in Cape Town, she pledged £4bn in support for African economies so as to create jobs for young people. May will be on the continent for three-days and will also go to […]

The 10 Principles in the Helsinki Declaration on Ethical Practice

To work ethically and in accordance with applicable laws; To observe the highest professional standards in the practice of public relations and communications; To respect the truth, dealing honestly and transparently with employees, colleagues, clients, the media, government and the public; To protect the privacy rights of clients, organisations, and individuals by safeguarding confidential information; […]

10 Ways to Use Data in Public Relations

10 Ways to Use Data in Public Relations – Stephen Waddington Hope someone finds this useful Public relations is becoming increasingly data driven. That’s a good thing. Big data has been adopted by the public relations business in a wave of enthusiasm in the last 10 years. Data should always be the basis of good […]