West African nations adopt ECO as ‘single currency’

West African nations adopt ECO as ‘single currency: Leaders of the member states of the Economic Community of West African States, known as ECOWAS, formally agreed on Saturday to name a planned common currency the “ECO”. The 15-member group announced at the end of a #summit in #Abuja, the Nigerian capital, that “ECO was adopted […]

IAA NIGERIA President Pays a Courtesy visit to APRA

The International Advertising Association (IAA) Nigeria President, Dr Tunji Olugbodi paid a courtesy visit to the African Public Relations Association (APRA) at its secretariat in Lagos, Nigeria. The President accompanied by the Executive Director of IAA, Mrs Ayoyinka Ogunsanwo expressed his delight over the warm welcome by the APRA Team and stated the reason for […]

A PR PRACTITIONER’S PERSPECTIVES OF KIGALI

As delegates to the annual Africa Public Relations Association (APRA 2019) conference in Rwanda, we touched down in Kigali after 11:00 pm on Monday, May 13, 2019 on board Rwandair. Personally, I was quite expectant in view of the stories I had heard about the country regarding its cleanliness and the fact that they do […]

Fifty-four countries, one heartbeat

In a dusty corner sits a drum, a piece of decor. Long gone are the days it was used to celebrate good news, signal war and accompany stories passed from one generation to the next. There isn’t another symbol so truly African, that unites us and inspires emotion. Every African country has its own drum, […]

Ethical storytelling: The quest to enhance Africa’s narrative

In its pursuit to enhance Africa’s narrative, the African Public Relations Association (APRA) will once again host its annual African Public Relations Conference, which is set to take place in Kigali, Rwanda from 13 to 17 May 2019. Now in its 31st year, APRA’s conference is geared to inspire and provide a platform to share […]

Ugandan President assures tourists of safety after rescue of U.S. visitor

Uganda’s President Yoweri Museveni on Monday assured tourists of their safety in Uganda, noting that the security in national parks will be enhanced. The president tweeted that tourists should come and enjoy the beauty of the east African country. “We shall deal with these isolated pockets of criminals. “However, I want to reassure the country […]

First Bank of Nigeria Limited Partners on the APRA Rwanda 2019

First Bank of Nigeria Limited (FirstBank) is partnering with the African Public Relations Association (APRA) to foster Africa’s growth and development through the 31st Annual Conference of the association tagged ‘APRA Rwanda 2019’. APRA Rwanda 2019 is scheduled to take place in Kigali, Rwanda from May 13-17, 2019 at the Serena Hotel and delivering the […]

2019 SABRE Awards Africa Winners

The winners will receive their trophies during the awards ceremony in Kigali, Rwanda, on May 16. The gala dinner will be part of the African Public Relations Association’s annual conference. Book your tickets here.THE PLATINUM SABRE AWARD FOR BEST IN SHOWFINALISTSFabric — Siemens with Atmosphere and the King James GroupFind Your Beautiful — Darling Nigeria […]

PR In Post Digital Age: Implication For Practitioners

Every day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries we are accustomed to, are evolving at an accelerated rate. The public relations industry is not any different. With a history as far back as 50 B.C., the business of […]