…setting standards for the practice of Public Relations in Africa.
The African Public Relations Association (APRA) will be having its annual conference in Dar es Salaam, Tanzania May 23-27 with the theme ‘Africa’s Resilience & Global Competitiveness: The Challenge for Public Relations’. Based on this, some sub-themes have been identified to enable potential speakers to choose areas in which they may wish to make in-depth presentations.
This year’s conference will be exploring the tenacity and dodginess of Africa through the pandemic and post Covid-19 while addressing Africa’s competitive advantage in the global space and how public relations can leverage Africa’s rightful position on the global stage.
Presenters/speakers are expected to discuss compelling topics related to Resilience, strategic positioning, Africa’s competitive advantage, crisis management, activism, political and leadership management pre and post pandemic, security awareness, Africa’s health communication, social responsibility, self-regulation and a heightened focus on global governance initiatives and competitiveness for Africa’s advantage.
You may wish to consider any of the listed subject areas for your presentation as many of our members are regularly confronted with such issues in the discharge of their professional responsibilities. The list is not exhaustive, and other suggestions within the context of the theme and sub-theme are welcome.
We invite members to choose topics that best suit their areas of specialization as well as to nominate speakers for the above sub-themes based on the stated guidelines below.